In this fast-moving technologically-driven world a startup in Chennai is trying to make house hunting easier for the home buyer. Finding the right house means hours spent out in the sun doing site visits, trying to do a reality check of the claims of brochures on the ground and also exasperating discussions with realtors. All this needs time, that many of us can not spare so easily and that's where this startup takes over.
My Property Boutique is a one-stop shop where you can choose from over 50 projects by different builders. A set of experts of the startup explains all the specifics of each project to the buyer and communicates with the builder to set up site visits. All this does not cost a single rupee to the home buyer.
Started by two youngsters, this real estate trend is creating a buzz. Currently, they have set up two stores in the city; one at SP Infocity, which sees mostly young IT professionals and one at Spencer's, a popular landmark in the city is bringing a lot of footfall.
The projects on display are Chennai Metropolitan Development Authority (CMDA) approved and home-buyers claim they get a much better price if the deal is routed via the boutique than directly contacting the builder. The startup claims that it goes an extra mile for its customers.
"We take additional responsibility to call the developer and inform that customer will be visiting you today and my manager here will email him the complete details about the customer. Moreover, when the customer is walking in he already has the cause sheet and brochure in hand, he is already well informed. He knows everything, so there are no surprises when he actually checks it out," Karthikeyan Kumar, Co- Founder of My Property Boutique said.
Chennai has annual property fair organised by CREDAI, which is an exhibition of sorts where builders advertise their projects and even offer special discounts. But instead of this once a year approach, such year-round customer friendly options help to both buyer and seller. At a time when the industry is sluggish and the buyer is struggling with trust issues, such hand holding solutions might prove to be game changers.